Growth Marketing · Demand Gen · Full-Funnel

Strategize. Ship.
Own the number.

One operator. The whole growth function, built and run end to end.

Demand generation and capture across the channels that fit — paid, organic, SEO, content, lifecycle. AI-native execution and hyper-experimentation: a one-to-two-person motion that runs what used to take ten. For B2B SaaS teams that need demand before anything downstream can work.

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The gap

They need demand before they need anything else.

Plenty of teams have the product, the positioning, and the activation flow figured out. What they do not have is anyone showing up at the top of the funnel.

An SLG company trying to layer PLG on top still needs a reason for self-serve users to arrive. An early-stage team starting from scratch needs traffic before retention, onboarding, or conversion even matters. You cannot optimize a funnel that nobody enters.

That is the work I own: acquisition, demand gen, demand capture — the marketing growth that has to exist before everything downstream has anything to do.

I do not hand you a strategy and walk away. I pick the channels, build the assets, run the experiments, and own the number with you.

Book a discovery call→

“

You have power over your mind, not outside events.

Marcus Aurelius

How I operate

A practitioner who ships.

Operator, not agency

Operator background, not an agency career. The person who strategizes is the person who builds the landing page, writes the campaign, and reads the numbers. No pods, no hand-offs, no subcontracting.

AI-native, hyper-experimental

A one-to-two-person motion orchestrated through an agent stack — landing pages, campaigns, and lifecycle that used to take ten people. Cheap experiments, fast reads, more shots on goal.

Owns the outcome

Strong opinions, comfortable disagreeing with you, allergic to fluff. Senior enough to sit across from a founder and own the room. I hold my own output to a higher bar than anyone else would set.

“

Become so absolutely free that your existence is an act of rebellion.

Albert Camus

The offering

Three ways to put me on it.

Start where the gap is. Scale when the motion proves itself. Every tier is full-funnel — the difference is how much of it I own and how deep I sit on your team.

Outbound

The Outbound Engine

From $2,500/mo

Qualified calls on your calendar. I build the lists, write the cold email and LinkedIn outreach, run the sends, and handle every reply — so your team talks to buyers, not tire-kickers. Recent campaigns: 32% reply rates. Performance-based and rev-share structures available.

ICP research and clean, targeted lead lists
Cold email and LinkedIn copy that earns replies
Follow-up sequences and reply handling, end to end
Qualified, briefed calls booked into your calendar

Fill My Calendar Or book a call first →

Full-Funnel Growth

From $6,500/mo

Acquisition through activation, run as one motion. Paid, organic, and lifecycle wired together with a hyper-experimentation loop that tells you what is working — and what to kill this week.

Paid + organic + lifecycle, orchestrated together
Landing pages, campaigns, and email sequences shipped weekly
Hybrid-motion fluency — PLG layered on SLG, self-serve + assisted
Experiment velocity: test, read the numbers, double down, cut
Positioning and messaging that moves numbers, not slide decks

Run the Funnel Or book a call first →

Embedded

Fractional Growth Lead

Custom

I sit on your team and own the number. A senior growth operator who strategizes, ships, and owns the outcome — partnering cleanly with your product and PLG side. Not an agency. Not a strategist who needs a team to execute.

Embedded ownership of the growth function
Agent-orchestrated execution stack, built and run
Full-funnel: demand gen, capture, activation, conversion
Founder-facing — senior enough to own the room
Clean, project-by-project collaboration with your team

Partner With Me

Every engagement starts with a discovery call. No contracts without a fit conversation first.

Book a discovery call →

“

He who has a why to live can bear almost any how.

Friedrich Nietzsche

The process

How the motion gets built.

Pick the weapons. Ship fast. Read the numbers. Compound.

Map the Motion

Where demand actually is, which channels fit the math, and how the funnel hands off to activation and sales. PLG, SLG, or the hybrid in between — the motion gets defined before a dollar is spent or a page is built.

Stand Up the Channels

The weapons that fit get built and launched — paid, organic, SEO, content, lifecycle. Landing pages and campaigns shipped, not specced. The agent stack that runs them gets wired up so execution is fast and cheap.

Run Experiments

Hyper-experimentation against real numbers. Multiple variants, fast reads, ruthless cuts. What works gets more budget; what does not gets killed the same week. Velocity is the advantage.

Wire the Capture

Demand without capture is awareness that evaporates. Opt-in flows, lifecycle sequences, and self-serve paths built to convert the traffic into pipeline — and to feed whatever activation motion sits downstream.

Own the Number

Pipeline and CAC tracked against the goal, weekly. Attribution clear enough to make decisions from. The motion compounds because every iteration is informed by data — and because one operator owns the whole loop.

“

Fear is stupid. So are regrets.

Marilyn Monroe

The model

Clean lanes. Shared number.

I work well as the marketing-growth half of a two-operator motion. A product-growth or PLG partner owns everything from sign-up forward — onboarding, activation, conversion. I own everything before it — demand gen, capture, the top of the funnel.

Different lanes, same client, one outcome. Trust on both sides. Splits stay clean and project-by-project. I bring counterparts in with me rather than referring clients out, and I plug into the same arrangement on the other side.

It is a partnership, not a hire. If you are a consultant who keeps hitting the same gap — prospects who need demand before they need you — that is exactly the seam I fill.

Talk about a partnership→

“

I never dreamed about success. I worked for it.

Estee Lauder

Common questions

What you need to know.

An agency sells you a strategist, a deck, and a pod of juniors who execute it. You get the senior name on the pitch and the junior work on the deliverable. This is the opposite: one senior operator who does the thinking and the shipping. No account managers, no hand-offs, no subcontracting. The person who strategizes is the person who builds the landing page, writes the campaign, and reads the numbers.

Whatever fits the motion and the math — paid, organic, SEO, content, and lifecycle. I pick the weapons based on where your demand actually is, not based on what I want to sell you. For an early-stage team with no traffic, that usually starts with organic, founder-led, and SEO. For a funded SLG company layering on PLG, it is often paid plus lifecycle plus a self-serve capture flow. The point is full-funnel coverage, not a single-channel specialty.

It means a one-to-two-person motion produces what used to take a team of ten. Landing pages, campaign variants, lifecycle sequences, and experiments are built and orchestrated with an agent stack — so the bottleneck becomes judgment and taste, not production capacity. More shots on goal, faster reads, lower cost per experiment. Hyper-experimentation is only possible because the execution is cheap and fast.

Both, and especially the hybrid in between. Most real B2B SaaS motions are not purely one or the other — they are PLG layered on SLG, product-led sales, or self-serve plus an assisted path for larger accounts. I am fluent in those hybrid motions and build demand that feeds whichever path a given segment takes. I also partner well with a dedicated PLG consultant who owns product growth from sign-up onward — clean lanes, shared outcome.

Yes — this is often the cleanest model. I run marketing growth and demand; a product-growth partner or your in-house team runs activation, onboarding, and conversion from sign-up forward. Different lanes, same client, one number. Splits and scope are clean and project-by-project. I work the same way with founders who want to keep parts of the function in-house.

Companies that want a vendor to take orders, produce slide decks, or run a single channel in isolation. If you want someone with strong opinions who will disagree with you when the numbers say so, own the outcome, and ship without being managed — that is the fit. If you want a yes-person or an agency to point at when it does not work, it is not.

Start here

Build the demand. Own the number.

A 30-minute discovery call to map the gap, the motion, and which way of working fits where you are right now.

Book a Discovery Call Get in Touch

Strategize. Ship.Own the number.